Product Manager

About the Job

As a Product Manager, you will support leading product localization activities to ensure seamless and timely vehicle launches across selected passenger car portfolio in Finland. You will play a key role in coordinating product requirements and managing critical processes throughout the full product lifecycle.

In this role, you will collaborate closely with cross-functional teams, as well as R&D teams across Europe and China, to gather, analyze, and translate market insights and regulatory requirements into clear, actionable product specifications.

The ideal candidate thrives in a fast-paced, dynamic environment, demonstrates strong ownership and accountability, and consistently delivers accurate, high-quality work. You will bring a structured approach to problem-solving and a passion for automotive product excellence.

Key Responsibilities

· Own end-to-end management of an assigned passenger car portfolio, including competitor benchmarking, pricing strategy, product positioning, and value proposition, supporting broader localization requirements.

· Coordinate and support vehicle launches, ensuring alignment with overall business objectives and go-to-market strategy.

· Communicate product features, updates, and changes clearly and effectively to internal stakeholders and external partners.

· Collaborate with internal cross-functional teams and R&D across Europe and China to drive timely delivery of product enhancements based on customer feedback and compliance requirements.

· Develop and maintain core product documentation, including Market Product Specification (MPC) sheets, ensuring accuracy and consistency.

· Follow consistent communication with third-party automotive partners and suppliers.

· Work closely with Customer Experience team to identify opportunities for improving the customer journey and addressing product-related enquiries.

· Proactively identify and drive continuous product improvements based on customer feedback, market insights, and performance data.

· Perform additional duties as assigned by the line manager, in alignment with business needs.

Requirements

· Proven experience within the automotive industry, ideally in a product management or product planning role at OEM HQ, National Sales Company, or Distributor level, with exposure to electric vehicles preferred.

· Demonstrated ability to take ownership in a fast-growing, dynamic environment.

· Analytical and data-driven mindset, with a structured and fact-based approach to problem-solving and decision-making.

· Ability to manage multiple priorities and adapt quickly.

· Ability to write and speak Finnish and English fluent.

· Familiarity with NEV technical and product elements, such as ADAS, emissions standards, or functional safety regulations.

· Valid driver’s license for passenger car.

· Mandarin language skills are an advantage, but not a requirement.

We Offer:

• Competitive remuneration based on performance and experience.

• Opportunities for department and company-wide team building events.

• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

Location: Helsinki, Finland Type of Employment: Full-time

About BYD Group

Established in November 1994, BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to improving quality of life through technological innovation, BYD Group operates over 40 subsidiaries with more than 900,000 employees — including over 110,000 engineers — across 400 cities in 79 countries. In 2024, BYD Auto delivered 4.27 million NEVs (BEV + PHEV) globally, maintaining its position as the world leader in new energy vehicle sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, contributing to a sustainable future through zero-emission and emission-reduction solutions.

Our purpose is to build a zero-emission future that reconnects humanity with nature and a world of clean air.

We are looking for talent who share this mission and want to create positive impact by joining a diverse and dynamic team 🌏